DeleteMe vs Incogni vs undoleak: which one should you use in 2026?

Short answer: If you want the cheapest hands-off removal from a long list of data brokers, Incogni is the better buy: $95.88 for the first year, 420+ brokers, and requests re-sent every 60–90 days. If you want people working your case, with quarterly reports, custom removal requests on the base plan and a phone line, pick DeleteMe at $129 a year. Pick undoleak if your problem goes beyond data brokers, such as photos reposted somewhere, a leak forum or Telegram channel, or a Google result, or if you want to see what's out there for free before you pay. And if you have a free weekend and only a handful of listings, doing it yourself works as well as any of them.

#Quick verdict

If you…	Pick
Want the lowest price for broad, automated broker removal	Incogni Standard ($95.88 first year)
Want humans on your case, quarterly reports and phone support	DeleteMe ($129/yr, 1 person)
Have photos, leaks, impersonation or Google results to deal with, not just brokers	undoleak (free first check)
Live in the EU or UK	Incogni (DeleteMe's main plans are US-only)
Are covering a family of 5	Incogni Family ($191.88 first year)
Have time and a few listings	DIY with our free removal guides
Live in California	File the free state DROP request first, whatever else you do

#At a glance: feature-by-feature

Prices are US, list prices read on each vendor's site on October 12, 2026. Incogni shows its yearly prices as discounted from a higher list price ($191.76 for Standard), so check the renewal price at checkout.

#Pricing, line by line (and the traps)

Sources: DeleteMe pricing (rendered October 12, 2026), Incogni pricing. "n/a" means we didn't record the monthly price for that tier.

• Incogni's yearly price is a first-year price. Paying monthly costs $191.76 a year, double the discounted annual price. Check what renewal will cost.
• DeleteMe is paid up front for one or two years and auto-renews. The two-year term is the real discount.
• Families: Incogni covers five people for less than DeleteMe charges for four.

#What the broker numbers actually mean

Every service leads with a big number, and the numbers measure different things.

• Incogni's 420+ is the list it sends automated requests to on every plan. Incogni commissioned a Deloitte limited assurance report on that coverage and on its re-send schedule (Incogni). A large share are private data brokers: databases you can't search, so you can't see a before-and-after for those. You're buying a process, not a screenshot. The "3,000+ additional sites" are custom-removal targets on the Unlimited plan only.
• DeleteMe's published Standard list has about 100 domains, nearly all people-search sites, including the big ones: Spokeo, Whitepages, BeenVerified, TruePeopleSearch, MyLife, PeopleFinders (list). Larger figures you'll see quoted (750+, 850+, 950+) count sites DeleteMe reaches through custom requests, other countries or business plans. DeleteMe's own help page says the list "changes over time".
• undoleak says it covers 1,000+ sites, but doesn't publish the list yet. That makes our number harder to check than DeleteMe's published list, so treat it with the same caution as any headline count. What we do publish is a step-by-step guide for every major site we cover, so you can check our work or do it yourself.

The number that matters for you is how many sites actually list you, usually a few dozen. That's why a free check is a sensible first step with any service.

#Independent evidence: does paying actually work?

There's one published head-to-head test. In August 2024, Consumer Reports and Tall Poppy enrolled 32 volunteers in seven paid services or a manual opt-out group and tracked their profiles on 13 people-search sites (Consumer Reports press release; full report, PDF).

Across all paid services, only 35% of 332 tracked profiles were gone at four months. Three honest takeaways:

1. Doing it yourself, carefully, worked best. What you pay a service for is time and follow-up, not a secret removal power. That's the case we make for undoleak too: we save you the hours and keep checking. We don't remove anything you couldn't remove yourself.
2. The study is two years old. DeleteMe says it rebuilt its platform in 2026, so its 27% may not describe today's product.
3. Incogni has different evidence. A Deloitte assurance report covers its coverage and re-send process, and a peer-reviewed 2025 study it cites (PETS 2025) measured a 76.6% removal rate after 30 days. Both are worth knowing; neither is the same test as Consumer Reports'.

#Beyond data brokers: photos, leaks and Google

DeleteMe and Incogni are built for data brokers and people-search sites. That's most people's problem, but not everyone's. If someone reposted your photos, made a fake profile, dropped your details in a Telegram channel or on a forum, or a Google result shows your address, a broker service will mostly send you to a custom request (DeleteMe, capped) or the Unlimited tier (Incogni).

This is where undoleak is built differently. One check covers your name, email, phone or a photo. We look across people-search sites, search results, image reposts found by face and image match, breach dumps and leak forums. Then we file removals through each site's own route: opt-out forms, Google's "Results about you", platform reports, and copyright or non-consensual-image takedowns. Breached passwords get flagged so you can change them; nobody can "delete" a breach.

Free guides for the most common cases:

• People-search: Spokeo · Whitepages · BeenVerified · TruePeopleSearch · Radaris (seized in 2026)
• Search results: Google
• Impersonation: Instagram · Tinder
• Leaks and intimate images: Reddit · Telegram · OnlyFans leaks · Pornhub · deepfakes · your rights under the TAKE IT DOWN Act

#What removal actually involves

Whichever route you choose, this is the work being done:

1. Find every listing. One person usually has several profiles per site (old addresses, maiden names, typos). Search each site by name and phone and email.
2. Submit each opt-out on the site's own form. Most ask for the profile URL and an email address; some need a phone call (Whitepages verifies by phone, see our guide) or a CAPTCHA.
3. Confirm. Click the verification email, often within 24–72 hours, or the request lapses.
4. Wait. Some sites remove within hours; others take weeks.
5. Check again. Brokers re-buy data. A new address, a new phone number or a fresh public record can create a new profile months later. This is the step most people skip, and it's what every paid service, including ours, is really selling.
6. Fix the source, then the search result. Google results usually disappear after the source page does; if not, use Google's own tool (how).

A 2026 research preprint estimated about 20 hours to file 358 opt-outs by hand, plus more for deletion requests [cited via a third party; we haven't verified it]. Most people don't need 358. You need the 20–40 sites that actually list you, and then you need to repeat the check every few months.

#The free DIY route (honest version)

You can do all of this yourself, and in the only independent test it worked best. A sensible plan:

• Start with the big people-search sites: Spokeo, Whitepages, BeenVerified, TruePeopleSearch. Many smaller sites copy from these.
• California residents: file one free request through the state's DROP platform, which reaches every registered data broker.
• Google: request removal of results showing your phone, email or address (guide).
• Set a reminder to repeat the searches every 3 months.
• Our 30-day plan breaks this into 20–40 minutes a day, and the complete guide covers 16 sites.

When paying makes sense: you have a lot of listings, you've moved recently (new address = new profiles), you're dealing with harassment, or you simply value the hours more than the subscription.

#Who should pick which

Pick DeleteMe if you're in the US, want a named team handling your case, value quarterly reports you can file away, and want custom requests and a phone line on the base plan.

Pick Incogni if you want the widest automated broker list for the money, monthly billing, a 5-person family plan, or you live in Europe or Canada.

Pick undoleak if your exposure includes photos, leaks, impersonation or Google results, or you want to see exactly what's out there before paying anything.

Do it yourself if you have a few listings and a few hours, or you're in California (DROP first).

#Pros and cons

#DeleteMe

Pros

• Human experts submit and verify removals; email, chat and phone support
• Custom removal requests included on every plan
• Quarterly Privacy Reports; unlimited aliases; email and phone masking
• Generous refund: full before the first report, pro-rated afterwards
• Long track record (since 2011, per DeleteMe)

Cons

• No monthly option; $129/yr is the highest entry price here
• The published Standard list is about 100 sites, much smaller than the headline numbers suggest
• Weakest result in Consumer Reports' 2024 test (27% at four months; may predate its 2026 rebuild)
• US plans are for US residents only

#Incogni

Pros

• Cheapest broad automated coverage: 420+ brokers on every plan
• Requests re-sent every 60/90 days; Deloitte assurance on coverage and process
• Monthly billing available; 30-day money-back on all plans
• Works in the US, Canada, UK, EU and more; 5-person family plans

Cons

• First-year pricing; renewal may be higher (list price shown is $191.76 for Standard)
• Custom removals and phone support only on Unlimited ($179.88/yr)
• Many "completed" removals are private brokers you can't verify yourself
• Not included in the Consumer Reports test

#undoleak

Pros

• Free first check by name, email, phone or photo, before you pay anything
• Covers more than brokers: Google results, reposted photos, leak forums, Telegram, adult sites
• Uses each site's own opt-out and reporting routes; tracks each request; re-checks and re-files when listings come back
• Free, detailed removal guides for every major site we cover
• Cancel anytime from account settings

Cons

• Newer service with no independent test results yet
• 1,000+ sites claimed, but the list isn't published yet
• No family plans; US, UK and EU only
• Like every service, we can't remove a breach or force every site to comply

#How we researched this

We read DeleteMe's and Incogni's pricing pages, help centres and terms on October 12, 2026. DeleteMe's prices load by script, so we rendered the page in a browser rather than quoting a third party. We used the two independent sources that exist: Consumer Reports' Data Defense study (Aug 2024) and the Deloitte assurance as described by Incogni. We haven't run our own paid tests of DeleteMe or Incogni. Where something couldn't be verified, we say so. Spot an error? Email int@rizzapps.co and we'll fix it within 7 days.

Sources: DeleteMe pricing · DeleteMe Standard site list · DeleteMe monitoring & reports · DeleteMe refunds · DeleteMe custom requests · Incogni pricing · Incogni countries · Incogni vs DeleteMe (Incogni) · Consumer Reports study (PDF)